One of the biggest barriers schools in the state sector face when wanting to increase their income from fundraising is the application of technology.
Independent schools have over many years invested in third party contact management systems which allows them to maintain a database of former pupils and parents . In recent years CMS's have become more sophisticated and have broadened into community portals embracing social media to interact with potential donors.
This technology comes at a significant cost; both in annual licence to the third party vendor and in the manpower needed to maintain the platform.
Independent schools have however seen huge upsides from this investment with the CMS's becoming the central hub for holding customer records, segmenting data and communicating with alumni and parents. Event management and the provision of mentoring support are two new areas that many independent schools have been able to manage through their platforms and in doing so extending their reach through the provision of more services.
The cost of the annual licence and the recruitment of staff with the experience to manage the platforms has stopped many state schools from taking fundraising to the next level.
But the really good news is that help is on its way!
Future First are about to launch a new platform aimed specifically at the state school sector. Affordably priced but with all the attributes of other platforms it is a game changer for schools wishing to take the next step into educational fundraising .
For more information please contact us and we will be happy to provide more details.