All schools, irrespective of whether state or private, face challenges in how they manage their finances. Expenditure of any significance is rightly expected to be aligned to school strategy and be measurable in terms of impact.
The good news for those schools considering investing in fundraising is that there is plenty of data available to use in the creation of a business case. In the recently published 2023 IDPE Benchmarking Report 65% of schools surveyed had increased their development expenditure with the greater the investment, the greater the level of return. Schools with higher investment saw financial returns of over 1:10 with smaller investment still generating returns approaching 1:4. Yet I have many conversations with schools who wish to build fundraising income but are reluctant to invest. Some have created development roles but are reticent to invest in CRM software which would enable engagement with their community. Whilst the impact of upgrading to new community software will vary depending on the specific goals and objectives of a school , there are a common metrics which can be used to quantify the impact of any CRM investment. I have used Toucan Tech software in both private and state schools – Portsmouth Grammar School, London Oratory School and Samworth Church Academy – and seen first-hand the positive impact the investment in the technology has had . Each school has been in different phases of their fundraising journey but all have been able to use common metrics to measure a return on their CRM investment. The impacts of using Toucan Tech software are taken from London Oratory School where the move to the Toucan Tech platform 2 years ago has enabled greater community engagement and delivered operational efficiencies. The 4 key performance indicators highlighted below are interlinked and can be applied to any school seeking to increase its fundraising income.
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